The national TV campaign with universal appeal
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Current is a debit card for teens. Pretty straightforward, right? Except… it’s not. That’s because teenagers hate being sold to. They think most finance ads are cheesy and stupid. So in order to reach them, we needed to reimagine the finance ad – making it younger, hipper, more authentic.

Yes, COVID through a wrench into the whole live action thing. But good creative teams know how to work with constraints. That's what we do everyday.

We went to work and figured out a system to keep doing what we do without sacrificing quality. We've tested the model, worked out all the kinks. Now we're rolling it out with our current partners, safely. We'll be ready to do it for you when time has come.

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“Every great ad tells a story. But if you want a great ad campaign, you’ve got to tell that story from all different angles . That’s exactly what we did for Current.

Brendan Carty

Content Director, Thinkmojo

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