We've built a scalable product demo system that empowers Asana's teams, partners, and vendors to bring the platform's value to life. With comprehensive guidelines and toolkits, it ensures consistent, effective product content that scales seamlessly across all the brand's touchpoints.

Driving clarity and impact at scale.

The new system is designed to drive sign-ups, seamlessly guiding viewers from high-level storytelling to product showcases—highlighting core benefits and inspiring new users to explore the platform.

Asana

Helping people's favorite work management platform make the world smarter.

Driving clarity and impact at scale.