We all huddled together in a warehouse that we had commandeered as our production studio. It was magic. We took a deep dive with some of the industry’s leading designers and got some incredible insight into how their amazing minds work. After our live-action shoot was complete, we added animation that helped tell our story while still staying on brand.

The series wasn’t enough. We also wanted to create short-form experiences that brought the brand to life. So we crafted a series on social media animations that connected with InVision viewers, highlighting some of the common pet peeves of the design community in a fun, memorable way.