Launching Matter into the stratosphere.
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Like most emerging brands, Matter had a challenge – how to generate short-term interest while establishing their branding for future success. This is a big one. Because if they make their first splash with a brand voice that doesn’t reflect who they are, they could paint themselves into a corner that would be hard to get out of. That’s where we came in.

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“We knew after our first meeting that we had landed a dream team. They exceeded expectations throughout the entirety of our project.”

Mark Reisen

Founding Designer, Matter

Matter had a killer product. They just needed to find the right story – something with a unique aesthetic and an authentic human touch. So instead of creating a ho-hum product video, we went further, developing an immersive storyline with an eye-popping aesthetic, along with attention-grabbing GIFs for their Product Hunt campaign.

Matter helps people become the best versions of themselves. But how do you tell that story in 90 seconds? After some (read: much) debate, we went for a futuristic twist on the hero’s journey, where the main character fulfills their lifelong dream – all thanks to Matter.

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