We partnered with Ludacris to turn Rubrik Agent Rewind — the ability to reverse unwanted AI actions — into an instantly clear cultural moment, anchored by his iconic “take that and rewind it back” line, through a national broadcast campaign earning dozens of millions of views.

For Rubrik’s Maturity Cloud initiative, we shifted the story beyond features to position cloud maturity as confidence — reinforcing Rubrik’s role as a strategic partner for enterprises operating at scale.